Realtor Newsletter

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The 10 Commandments of Applying for a Mortgage

If your buyers violate any of these commandments, they may not end up getting a mortgage.

 

Marketing Ideas

Ways to Get Buyers to do Business with You

Buyers can be fickle. You show them houses, yet they go to settlement with someone else. How can you get them to do business with you?

First, make sure you stay in contact with them. Too often, we sit back and wait for our prospects to call us back. Meanwhile, our competitors are calling our prospects and staying in their face.

The other important thing to do is to offer them something of value to close with you. One thing to offer is a one year home warranty. There are companies that offer a one year home warranty for as little as $350. You can also consider offering a free home alarm system, complete with the first year of service paid in full. If you Google "Home alarm companies" you can find companies that may even pay you a commission of up to $200 to bring them customers. This will pay for a few months' of service.


How to Boost Your Web Site's Search Engine Rankings

If you have a website, how do you get people to find it? One of the secrets to higher page rankings is to increase the number of sites that link to it. One way to do this is to create a link exchange page, and then invite other web page owners to link to you in exchange for linking to them. You can do exchanges with sites offering products such as insurance, home repairs, handyman services, wedding services, legal services, gift baskets, and so on. One other trick is to post ads with your URL  on CraigsList.org.

If you want to help your buyers increase their probabilities of getting approved for a mortgage, please share with them these 10 commandments:

1. Thou shalt not change jobs, become self-employed or quit your job.

2. Thou shalt not buy a car, truck or van (or you may be living in it).

3. Thou shalt not use charge cards excessively or let your accounts fall behind.

4. Thou shalt not spend money you have set aside for closing.

5. Thou shalt not make late mortgage payments or paying rent on time.

6. Thou shalt not originate any inquiries into your credit.

7. Thou shalt not make large deposits without first checking with your Loan Officer.

8. Thou shalt not change bank accounts.

9. Thou shalt not co-sign a loan for anyone.

10. Thou shalt ensure that the application is completed fully, accurately and honestly.

These commandments are not hard to understand. Let's look at the reasoning behind them:

1. Mortgage companies look for a 2 year employment history. Underwriters are not keen on someone who has just changed jobs, or who has more than one job in the past 2 years.

2. Do not have your buyer take on any new major long term debt before buying a home.

3. Credit card lates will pull down a buyer's credit score.

4. Make sure your buyer understands that sometimes actual closing costs are higher than the estimates, and that they can't be short for settlement.

5. Mortgage lates reduce the credit grade, increasing the loan interest rate. If a buyer is renting, a verification of rent is usually obtained from the landlord.

6. Credit inquiries can pull down the credit score, especially inquiries from places like furniture stores.

7. Some lenders require seasoning of funds. Large deposits can be questioned.

8. Lenders like to see a stable banking history.

9. Co-signing a loan can affect the signer's debt-to-income ratio, and pull down their credit should the borrower fall behind in payments.

10. It is a felony to knowingly lie when filling out a mortgage application. Plus, if assets or income don't seem to make sense for the type of occupation, a smart underwriter will know to look for fraud.

If you have any questions on why any of these commandments should not be broken, please call me.

 

About My Services

I would like to help you with the task of providing financing to your clients. To do this, I am able to do the following for you:

  • Be available when you have an Open House to help greet buyers
  • Help explain the various financing options and mortgage programs your buyers have access to
  • Pre-qualify any buyer who has not yet talked with a mortgage company
  • Determine the largest mortgage for which your buyers qualify
  • Resolve any issues on your clients' credit report that can affect their mortgage.
  • Obtain a loan commitment from our lenders
  • Provide your buyer with a Good Faith Estimate of closing costs
  • Determine any seller assist that a prospective buyer may need and qualify for
  • Co-ordinate all aspects of settlement including title search, appraisal, and other services

At Your Company Name, we offer mortgages for most buyers, including ones who are self-employed or who have damaged credit. We have lenders who offer 100% financing meaning no down payment for qualified buyers.

We also offer mortgages with start rates as low as 1%, making it easier to get a buyer into a home.

If you have any questions about how I can help you get financing for your clients' homes, please call me at Company Phone #.