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Here is a great way to get new listings and to get FSBOs to list with you.

Real Estate Marketing

While doing some research, I found an excellent website that is working on putting together 100 marketing ideas for real estate agents. I checked some of them out and they include:

• Focus on Lead Capture
• Create a Resource Section
• Be Active Online
• Publish Articles Online
• Become a Blogger
• Integrate Your Marketing Channels
• Generating Website Leads
• Acquire Inbound Links

You should check out this site and bookmark it for future reference. It is titled Arming Your Farming.

Increase Your Real Estate Marketing IQ

If you are looking for ways to increase your knowledge of real estate marketing, here is an excellent forum for you to join. It is free, of course. The website is called IQ Real Estate. Along with an excellent forum, the site has the following services in its Real Estate Directory:

• Real Estate Blog
• Real Estate Education
• Preconstruction
• Real Estate Investment
• Interest Only Mortgages
• Real Estate Website SEO
• First Time Home Buyers

I did notice that when I tried to hit the forum link, I got an error message stating that the server was too busy. To me, this means that a lot of other real estate agents are participating in the discussions, and you should be too!

A recent study showed that although homeowners started with the intention of selling their house on their own without the services of a real estate agent, 92% of the time a real estate agent became involved. Therefore, it is important to develop a relationship with FSBOs and have them perceive you as a trusted ally.

Here is the Problem
As a Realtor if you call a FSBO, offering your services, you will just get the phone slammed on you. After all, the seller is trying to save money by selling their property on their own. If they wanted the services of a Realtor, they would have called one in the first place. They believe that they do not need you in order to sell their home. Also, if you are calling to solicit business, you have to be concerned with the federal and your state's "Do Not Call" laws.

Here is the Solution
Our program offers you a solution to the problem of how to promote your services to FSBO's.As an client of our House Info Hotline program, you will have the opportunity to offer our “Call Me” signs to FSBO's as a free service. In return, you will get to introduce yourself and your services to the FSBO sellers in a non-threatening way. You will literally have your foot in their door. Since you are offering a free service and are not soliciting their business, you may be able to get around the "Do Not Call" provisions.

Position Yourself as the FSBO's Helper
This unique opportunity will place you in the position to make contact with the FSBO's as a caring real estate professional who wants to help them sell their property. As you stay in contact with the FSBO's over the following weeks and offer support and show them that you are sincere in helping them, who do you think they will choose to list their property with should they not be able to sell it directly? Will they select a Realtor at random from the dozens of direct mail post cards and calendars they received, or will they choose a Realtor who they have already met and established a relationship with?

Follow-up System with Call Capture
Every time someone calls the House Info Hotline number, you will capture their phone number even if they do not leave a message. Because the sellers want the phone number of the potential home buyer also, it presents a perfect follow-up opportunity. Therefore, you can either call the seller to give them the phone number, or you can email it to them along with your contact information and a friendly message reminding them of your real estate services. This keeps your name in front of the seller.  

Collect Buyer Agent Leads
At no cost to the FSBO, you will be able to provide them a free House Info Hotline sign with a toll free number on it. Any time a prospective buyer calls, the buyer can receive verbal and faxed information on the sellers property, can call him directly, or leave a message. As a courtesy, you will even have me pre-qualify all the potential buyers who call so the seller is not wasting his or her time showing the house to buyers who can’t afford it or who do not otherwise qualify. Even if the prospective buyers are not interested in that particular property, you can ask to represent them on other listed properties. Remember, only ONE person can buy that seller's property! You can create a buyers' list from all the names you collect. Also, request the seller let you exclusively represent them on the purchase of their next home, on which they won’t pay commission. 

Have an Edge When Going on Listing Appointments
When someone who is interested in selling their home with a real estate agent calls you, you can "wow" them with our house info hotline program. Let’s say you have done a great job through your traditional advertising and you now have a listing appointment. But instead of doing the same listing presentation that everyone else is doing you have decided to take full advantage of our House Info Hotline and develop a listing presentation that is unique and different. (see website for details)

To learn more about how you can benefit from this form of call capture, go to HouseInfoHotline.com

About My Services

I would like to help you with the task of providing financing to your clients. To do this, I am able to do the following for you:

• Be available when you have an Open House to help greet buyers
• Help explain the various financing options and mortgage programs your buyers have access to
• Pre-qualify any buyer who has not yet talked with a mortgage company
• Determine the largest mortgage for which your buyers qualify
• Resolve any issues on your clients' credit report that can affect their mortgage.
• Obtain a loan commitment from our lenders
• Provide your buyer with a Good Faith Estimate of closing costs
• Determine any seller assist that a prospective buyer may need and qualify for
• Co-ordinate all aspects of settlement including title search, appraisal, and other services

At Your Company Name, we offer mortgages for most buyers, including ones who are self-employed or who have damaged credit. We have lenders who offer 100% financing meaning no down payment for qualified buyers.

We also offer mortgages with start rates as low as 1%, making it easier to get a buyer into a home.

If you have any questions about how I can help you get financing for your clients' homes, please call me at Company Phone #.